Brands live and die by how well they understand and act on customer needs. The organisations that win are those putting their customer at the centre of leadership, strategy, and operations.

Join us for the next edition of Exhibition of Insights. A conversation on how technology, creativity, and collaboration are changing what it means to lead with insight.In conversation with Adele Felsch, GM Marketing, Strategy & Insights at Treasury Wine Estates, we’ll explore how the most ambitious brands are using data and AI not just to understand the world, but to shape it.

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Together we’ll unpack:

• How leaders are rethinking insight as a catalyst for bolder decisions and faster innovation
• Why collaboration and technology are changing how teams get to great insight
• The story behind TWE’s partnership with Ideally, and how it inspired a new way for teams to turn data into continuous discovery and growth

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We’ll also celebrate the launch of Ideally’s new platform capability, designed to help you unlock opportunity faster, stack insights in your favour, and make creating with your customer your greatest competitive advantage.

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RSVP below to reserve your place.

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Guest speaker:

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Adele Felsch
Global Director Insights, Strategy, and Planning, Treasury Wine Estates‍

Adele Felsch serves as the Global Director of Insights, Strategy, and Planning at Treasury Wine Estates (TWE), a leading luxury and premium wine company. In her role, she oversees the integration of consumer insights into TWE's strategic planning, ensuring that the company's offerings resonate with its global audience.

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Casey Kudrenko
Strategic Client Partner, Ideally

With over 13 years' experience, Casey has been involved with some of Australia's and Asia Pacific’s largest brands and organisations, helping them design, explore, implement and apply unique research and insights. Specialising and publishing in the realm of cognitive drivers of consumer behaviour and decision making, Casey combines her knowledge and passion of neuroscience, human insights and consumer psychology to understand the various impacts of; innovation, brand, creative, category, and the consumer.

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