Unconventional minds: how early insights are disrupting business as usual
To the innovators, ideators and out-of-the-box thinkers. We want to celebrate you, our founding cohort.
Ideally just reached a significant milestone with the launch of our new platform, setting a strong foundation for a wave of new features coming this year. It's an achievement made possible with your support, our fantastic clients who have enabled us to test, learn and hear directly how new features are performing.
A creative collective
We want to make life easy for anyone working with ideas. Ideas are fragile, and it's only through testing and feedback that we can strengthen them. So we have launched Ideally Exchange – a series of events designed exclusively for our brands.
Our inaugural event will bring together cross-category leaders who are pushing the boundaries in their creative and innovation processes. Through an interactive customer panel and networking, we'll start an open conversation with some of the most creative minds in the business.
Ultimately, our goal with this event is to create a space for Ideally users to connect, learn from each other and foster best practices so they can get the most out of the tool. Don't miss out! RSVP below.
Thought Leadership
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The speakers
Chief Marketing Officer - ASB Bank
Helen is a global brand and marketing leader with over 15 years’ experience in New Zealand, Australia and Europe. Starting her career in Law, before transitioning into brand and marketing, Helen brings deep understanding of both the art and the science of marketing: the ability to combine award-winning and effective long-term brand platforms with efficient performance marketing strategies that deliver growth back to the business.
Marketing Manager at Yealands Wine Group
Megan brings a wealth of experience across brand, product and marketing strategy in FMCG, specifically deep expertise in wine. Having experience across international markets she understands the complexity of building NZ brands in the UK and US, as well as the challenges of staying relevant in the home market of NZ. She is currently the Marketing Manager for Yealands Wine Group, where she leads the strategy globally.
GM of Marketing & Media - Realestate.co.nz
Vanessa Williams is the General Manager of Marketing and Media at New Zealand’s longest-standing property portal, realestate.co.nz. She is a strategic and commercially focused marketing and business executive with a wealth of experience in both New Zealand and the UK. Industry sector experience includes telecommunications, technology, e-commerce, real estate, and media. Vanessa completed her MBA through the University of Auckland at the beginning of 2023 and is enjoying putting her new knowledge into practice.