Our panel, Clive Ormerod (AS Colour), Sarah Sandoval (NZ Post), Ana Anne Cohen (One New Zealand), and moderator James Hurman, got straight to the point: In a culture where fear of failure often outweighs the drive to try, risk can feel daunting. The night’s biggest lesson? Research isn’t just about validation. Discovery happens when you ask the right questions, at the right time, and let the process shape your thinking, not just assess it.

We challenged the Kiwi aversion to risk, called for environments where learning from failure is valued, and swapped stories over thanks to Delegat Limited and Pals at Flying Fish Studio. For marketers? Remember, the board signs the business case—not the creative.

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Want More? Read the Full Recap

Across New York, Auckland, Sydney, and Melbourne, Exhibition of Insight revealed a universal truth: the boldest moves and most meaningful innovation happen when leaders embrace risk—strategically, creatively, and together.

For the full story, highlights, and lessons from all four events, check out our deep dive: The risk of not taking risks: Why playing it safe might be holding your brand back.