The insights platform where ideas go to grow

On-demand insights to bring the voice of customer in early and often.

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Trusted by innovative leaders in B2C marketing, insights and strategy:

We’re changing how brands and teams use customer insights



Ask lots of questions and test lots of ideas. Find fresh perspectives, explore wider than ever and iterate as you go.


Does this new packaging help consumers understand the product?

Which of these concepts is more distinctive?


Overnight results

Get insights from your target audience overnight. AI helps summarise and mine the data to find opportunity and possibility.

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Early and often

Test hunches, explore possibilities, find opportunity and validate hypotheses. Ideally means you can move fast to learn, iterate and grow.

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Sign up today — get insights that grow your ideas tomorrow

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Grow ideas with confidence. At pace.

The (not-so) secret weapon of leading marketing, innovation, product, brand and insights teams

Use Case

Grow innovations

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Develop product and service concepts from early stage idea to in-market product.

Loved by marketing, innovation, product, brand and insights teams.

Use Case

Develop creative strategies

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Find fresh perspective on your consumer and category, develop creative territories, and refine messages.

Loved by brand, marketing teams, creative agencies and more - big and small.


Our mission is to make consumer testing a place ideas go to grow.

About us
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“Ideally enabled me to test ideas that had been sitting in my drawer and build evidence to rally people and move them forward.”

Simon Hofmann
GM, Brand and Marketing — KiwiBank


Test new ideas

Gather insights on customer needs, discover opportunity territories, analyse competitors and test bold ideas. Find what's right in an idea and where to go next.

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Iterate and grow

Find potential and opportunity through built-in concept testing. With speed and affordability, keep refining and optimising an idea until it's a great one.

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Prioritise and choose

Work on the right ideas by bringing in customer evidence to support decisions. Use benchmarks to compare to the competition and know what 'good' looks like.

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Refine and get ready to execute

Make sure your idea sings with your customers. Test messaging, optimise packaging, and gather supporting evidence.

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Hear from our customers

“Ideally has enabled me and our teams to test ideas around current and future concepts and build evidence to help rally people and move them forward. The agility of the platform and the speed of insights are a game-changer."

Simon Hofmann
GM, Brand and Marketing — Kiwibank

“Ideally is a game-changer. The platform delivers robust results really quickly, helping us to save valuable time and money. The insights we gain through Ideally have empowered us to have evidence-based conversations with retailers”

Stephanie Nilson
Global Marketing Manager — Soulfresh

A few simple steps to insights

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Easy to set up
Choose from our proven testing frameworks and add your own ideas, questions or creative. Ideally is self-service, with a research team available to support you.
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Overnight results
Set-up your survey and target audience by lunchtime. The next morning, results from hundreds of respondents will be analysed and available for you to explore in your Ideally dashboard.
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Find opportunity
Our AI co-pilot and reporting helps you understand who your idea resonates with and why. Use that insight to iterate and grow your idea.

Sign up today — get insights that grow your ideas tomorrow

Get started