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Test a range of early stage concepts to find opportunity and possibility to take your ideas to the world.
Test concept variations, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.
Test concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.
Learn moreTest concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.
Learn more
When Ārepa set out to create a fresh, brain-boosting afternoon pick-me-up, the team knew the stakes were high. They were not only brewing a drink meant to revitalise but also one that needed to stand out on the shelf.
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How do you pitch an untapped opportunity? New Ground™ required actionable insights to demonstrate the revenue potential of RTD coffee and show established coffee brands how they could diversify into this space.
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