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October 2025

Ideally is proud to be the Principal Sponsor of RANZ

The Research Association of New Zealand (RANZ), the country’s professional body that connects, promotes, advances and celebrates the community of research, data and insights professionals, is delighted to announce that Ideally, a leading market research platform, has become its new Principal Sponsor.

This partnership signals an important shift taking place in the industry, where the fundamentals of market research combine with innovative methods and technology. The sponsorship also reflects Ideally’s strong commitment to advancing research capabilities and knowledge sharing across New Zealand’s insights industry. Over the next two years, Ideally’s support will help RANZ expand its programmes, nurture innovation, and uphold the highest professional standards within the research community.

As Principal Sponsor, Ideally will contribute to a range of RANZ initiatives that shape the future of the insights profession. This includes headline sponsorship of the New Zealand Insights Conference, the RANZ REAWARDS celebrating research excellence, and regular professional development workshops and networking events.

The partnership enhances RANZ’s ability to provide resources and training to its members, empower the next generation of researchers, ensure New Zealand organisations of all sizes can benefit from timely, quality insights, and work towards a thriving and trusted research and insights sector that champions informed decision making.

“The Research Association of New Zealand is delighted to have Ideally join us as the Principal Sponsor. This support from Ideally is a strong vote of confidence in the importance of research for New Zealand’s future.”
Ian Mills
Chair of RANZ

“It enables us to expand our programmes to champion our sector, raising the profile of market research and insights teams, enhance our annual conference and awards, and provide even more value to our members. Ultimately, this partnership is about uplifting the entire insights community. With Ideally’s help, we’ll be better positioned to champion higher standards, foster knowledge sharing, and inspire innovation among researchers and businesses alike.”

“We are incredibly excited to partner with RANZ as their Principal Sponsor. At Ideally, our mission has always been to democratise insights and empower insights teams to make decisions quickly.”

“By supporting RANZ, we’re investing in the future of New Zealand’s research industry – ensuring that Kiwi businesses and institutions have access to world-class data, tools, and talent. We believe this partnership will help drive a new era of innovation, where evidence-based decision-making becomes the norm across New Zealand. We’re proud to stand behind the researchers and analysts who are uncovering the insights that will shape our country’s future.”

James Donald, Co-Founder and CEO of Ideally

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