42% of American GLP-1 Users Have Lost Interest in Foods They Used to Love

New research finds 42% of American GLP-1 users have lost interest in foods they used to love, and what it means for snack brands.

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GLP-1s are doing something the snack aisle was never built for.

They turn appetite down. More than half of users now feel full on much smaller amounts, and the shift reaches far beyond the people on the drug. Nearly 60% of Americans now sit inside the GLP-1 footprint: users, former users, considerers, and the people who live, shop and socialize alongside them.

This report breaks down what that means for snacking. Which formats are growing, which are shrinking, why protein has become the strongest pull at the shelf, and where the category goes next.

Inside the report:

  • The appetite effect, and why it breaks the category's oldest growth lever

  • How the footprint shops: protein, sugar, alcohol and pack size

  • Why protein is the largest positive pull at the shelf

  • What the brands already moving (PepsiCo, Nestlé, General Mills) are betting on

  • Where the snack aisle goes next, and how to test against it

  • The appetite effect, and why it breaks the category's oldest growth lever

  • How the footprint shops: protein, sugar, alcohol and pack size

  • Why protein is the largest positive pull at the shelf

  • What the brands already moving (PepsiCo, Nestlé, General Mills) are betting on

  • Where the snack aisle goes next, and how to test against it

Inside the report:

  • The appetite effect, and why it breaks the category's oldest growth lever

  • How the footprint shops: protein, sugar, alcohol and pack size

  • Why protein is the largest positive pull at the shelf

  • What the brands already moving (PepsiCo, Nestlé, General Mills) are betting on

  • Where the snack aisle goes next, and how to test against it

GLP-1s are doing something the snack aisle was never built for.

They turn appetite down. More than half of users now feel full on much smaller amounts, and the shift reaches far beyond the people on the drug. Nearly 60% of Americans now sit inside the GLP-1 footprint: users, former users, considerers, and the people who live, shop and socialize alongside them.

This report breaks down what that means for snacking. Which formats are growing, which are shrinking, why protein has become the strongest pull at the shelf, and where the category goes next.

GLP-1s are doing something the snack aisle was never built for.

They turn appetite down. More than half of users now feel full on much smaller amounts, and the shift reaches far beyond the people on the drug. Nearly 60% of Americans now sit inside the GLP-1 footprint: users, former users, considerers, and the people who live, shop and socialize alongside them.

This report breaks down what that means for snacking. Which formats are growing, which are shrinking, why protein has become the strongest pull at the shelf, and where the category goes next.

Get the report

Get the report

Get the report

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