Test strategic campaign and creative decisions. Build creative confidence and back yourself with data.

Discover

Back yourself and build confidence in your ideas

Optimise key attributes like pricing, packaging, and messaging

Review campaign creative

Test distinctive brand assets

Develop

From intuition to evidence

A/B test for likeability, distinctiveness, and recognition

Build evidence to support and sell your ideas

Clear, concise summaries of findings to guide concepts and ideas

Understand

Bring the voice of the customer in early

Interrogate your GTM plans with our testing frameworks and library of recommended questions

Understand category drivers and customer needs early in the process

Dial in our team of research experts to build out your approach

Opinions are great, evidence is better. Build confidence in your ideas

The research platform built for...

Brand marketers

Innovation teams

Insights teams

Agencies

Test concept variations with confidence, benchmark them against internal or industry data to find distinctive attributes, and develop comprehensive stories.

Build creative confidence and back yourself with Ideally

Overnight results from 100’s of real people

Robust results

Uncover the ‘Why’

Use expert built research frameworks or build your own

Built for teams, agencies and enterprise

Self-service

Build creative confidence and back yourself with Ideally

Overnight results from 100’s of real people

Access your target audience on-demand around the world

Robust results

Simple and robust frameworks and our research experts are on-hand to help

Uncover the ‘Why’

Use expert built research frameworks or build your own

Built for teams, agencies and enterprise

SOC2, SSO, Flexible Billing Management and more

Self-service

Simple to use our proven research frameworks or design your own questions and get robust results