Launch Test reads the full funnel, with the reasoning behind each step.
Ideally is the research platform reinventing modern marketing. Real consumer insight, overnight.
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Launch Test is one of our overnight testing frameworks that puts that into practice. It decodes how a product is performing in market, reading the full funnel from awareness through to repeat purchase, with the "why" behind every step, so you can see what's working, what's holding it back, and what to do next.
“Was shelf the standout problem, or something else entirely?”
A global alcohol brand launched into the US market and faced an immediate internal debate. One Launch Test with 2,000 real US consumers settled it, ruling out the noise, surfacing the real tension to be explored, and briefing a pricing study in the same motion.
On a separate product, the same test gave a team the confidence to push a full pack refresh in a stronger direction before a designer touched a brief.
Launch Test reads the full funnel, with the reasoning behind each step.
Open-ended responses synthesised into themes, tensions, and opportunities so you see the score and the story behind it.
