The research platform rated #1 on G2

Kill the weak idea in week one, not week nine. Ask a question today. Get nationally representative consumer answers by tomorrow.

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Describe what you want to learn. Leave the rest to the Assistant.

→ Start with a thought.

Type the question that's on your mind, or upload a brief. No need to jump on a call, or go back and forth over email. Go straight to what you want to learn.


→ Let the Assistant build the study.

Framework, audience, questions, structure. The Assistant pulls it all together with the same methodology our research experts use.


→ It thinks with you, as a researcher would.

Ask it to sharpen a question, add one, or explain why one's there. It answers like a researcher would and suggests stronger ways to ask questions, so your study gets you the insights you need.


You're always in control.
Review, edit, or rewrite anything before it goes live. The Assistant is there to do the heavy lifting, while the final call stays yours.

“Ideally has completely changed how fast we can move. We're making decisions in days, not months, and we're walking into every retailer conversation with fresh proof. It's become one of the most valuable tools in our business.”
Natalie Johnson, Head of Marketing & Innovation, Calbee (Harvest Snaps)
Test overnight
Ten frameworks across innovation and communication: concept testing, claims, pack, price sensitivity, head-to-head, TURF, creative and campaign testing, and in-market performance. Nationally representative samples (n=1,000 US), benchmarked against category norms.
Get the why, not just the score
Scores come paired with open-ended consumer verbatims, auto-themed into what drove the number. Filter by segment. Compare concepts side by side.
Ideally Canvas: know where to play before you test how to win
Canvas maps your category by segment, occasion, and need. One source of truth the whole team can build from.
Built for brand, marketing, and innovation teams, not just researchers
An AI research assistant plans the study, targets the audience, builds the survey, and shapes the findings with you. Dashboards anyone can read. A research team behind you at no extra cost. Ideally is rated #1 Easiest Admin, #1 Easiest to Do Business With, and #1 Best Support in User Research, G2 2026.

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