Your new pulse on your product, category, and competitors.
In-Market Test is your new framework to decode how your product is performing in market, reading the full funnel from awareness through to repeat purchase.
With open-ended responses and themes behind each stage, understand the 'why' and know what's working, what's holding it back, and what to do next.
One test. The full picture.
Know how your product is performing, and why
Awareness & Visibility: Was the pack actually seen in store?
Trial: Who tried it, what drove them, and what stopped everyone else?
Experience: What did the triallers actually think?
Repeat: Did they come back, and why or why not?
What that looks like in practice:
Your SKUs vs your competitors: See what's converting, for who, and why. Giving you a read on the category, not just your product.
Find the drop-off: See where people fall away, whether that's awareness, shelf, or the second purchase, so you know where the spend needs to go.
Proof the spend worked: Get an ROI read on any change. Test before and after a campaign, repack, or price move, and see which stage of the funnel shifts.
The why behind your scan data: When your numbers show a SKU is under-performing, this tells you whether it's price, pack, or shelf.
Your next move, already forming: Between projects, get a read on product performance and start planning your next move.
One test. The full picture. Understand yours.
Book a demo and see how your product is performing in market, from awareness to repeat purchase. And why.
