TREND report
Australia's GLP-1 audience is 4x bigger than you think
7% of Australians are on a GLP-1 today. Another 20% are on the way. New research from Ideally reveals how they're already reshaping the way Australians eat, drink and shop, and what brands should do about it.
Prescription numbers tell you the market today. They don't tell you where it's heading. Ideally surveyed 531 Australian adults, weighted to national benchmarks, to map the full GLP-1 footprint: users, considerers, and the households changing around them.
Prescription numbers tell you the market today. They don't tell you where it's heading. Ideally surveyed 531 Australian adults, weighted to national benchmarks, to map the full GLP-1 footprint: users, considerers, and the households changing around them.
INSIDE THE REPORT
- The adoption pipeline. Why 27% of Australian adults are already in the GLP-1 audience, and what the US curve says comes next.
- The new grocery basket. 48% of users buy more high-protein foods. 58% buy fewer sweet snacks. The winners and losers, category by category.
- Fast food, rewritten. Delivery and impulse orders are getting culled first. Planned occasions survive.
- How drinking changes. Half of users drink less. Only 5% stop. Moderation, not abstinence.
- Four levers brands can pull now. Packaging, claims, positioning and communications, no reformulation required.
