RESEARCH + INSIGHTS
The New Rules of Retail: How to Win the Shelf in 2026
Expo West Exclusive: Are You Retailer-Ready?
In this new national study of US shoppers, we uncover the Proof Gap... the distance between what brands claim and what shoppers need to believe before they’ll try something new.
Inside the report:
- Why 45% of shoppers walk past products that feel “too risky”
- What actually triggers trial (hint: it’s not just price)
- The on-shelf signals that prove momentum to retailers
- Where the real white space is in functional beverages, snacks, and protein
- How brands are using overnight consumer data to secure listings
85% of shoppers say they’re open to trying something new.
The question is: will they risk it on you?
If you're preparing for a buyer meeting, a launch, or a new innovation cycle — this is your new unfair advantage.
Download the report. Close the Proof Gap. Win the shelf.
In this new national study of US shoppers, we uncover the Proof Gap... the distance between what brands claim and what shoppers need to believe before they’ll try something new.
Inside the report:
- Why 45% of shoppers walk past products that feel “too risky”
- What actually triggers trial (hint: it’s not just price)
- The on-shelf signals that prove momentum to retailers
- Where the real white space is in functional beverages, snacks, and protein
- How brands are using overnight consumer data to secure listings
85% of shoppers say they’re open to trying something new.
The question is: will they risk it on you?
If you're preparing for a buyer meeting, a launch, or a new innovation cycle — this is your new unfair advantage.
Download the report. Close the Proof Gap. Win the shelf.
FROM OUR REPORT
