TREND report
GLP-1s are reshaping the snack aisle
GLP-1s are doing something the snack aisle was never built for.
They turn appetite down. More than half of users now feel full on much smaller amounts, and the shift reaches far beyond the people on the drug. Nearly 60% of Americans now sit inside the GLP-1 footprint: users, former users, considerers, and the people who live, shop and socialize alongside them.
This report breaks down what that means for snacking. Which formats are growing, which are shrinking, why protein has become the strongest pull at the shelf, and where the category goes next.
They turn appetite down. More than half of users now feel full on much smaller amounts, and the shift reaches far beyond the people on the drug. Nearly 60% of Americans now sit inside the GLP-1 footprint: users, former users, considerers, and the people who live, shop and socialize alongside them.
This report breaks down what that means for snacking. Which formats are growing, which are shrinking, why protein has become the strongest pull at the shelf, and where the category goes next.
GLP-1S: RESHAPING THE SNACK AISLE
Inside the report:
- The appetite effect, and why it breaks the category's oldest growth lever
- How the footprint shops: protein, sugar, alcohol and pack size
- Why protein is the largest positive pull at the shelf
- What the brands already moving (PepsiCo, Nestlé, General Mills) are betting on
- Where the snack aisle goes next, and how to test against it
