Speed meets substance – How Rémy Cointreau uses Ideally to validate innovation
“We’re not one of the big players but our insights and consumer feedback needs are just as critical and often pressing” explains Ruth Rohlfing, Head of Consumer & Market Insights, Rémy Cointreau USA.
Rémy Cointreau works with a number of global research providers. Ideally offered something different: agility, cost effectiveness, and a collaborative approach backed by strong research expertise.
“It’s high quality feedback with a very fast turnaround and very cost-effective,” says Rohlfing.
Ideally’s ability to reach a niche target audience stood out. “It’s crucial that you’re able to reach the type of consumers that we want to speak to, typically in the premium segment. Not all suppliers can do that very easily and still get robust numbers.”
Another highlight is Ideally’s AI-led approach to open-ended data. “The piece so far that I’ve been most impressed by is Ideally’s coding ability of open-ended responses. Having verbatims summarised in a sensible and immediate way is fundamental in terms of diagnosing further beyond purchase intent and appeal… to really understand what’s driving the success of a particular execution or packaging and what could be optimized.”
The platform’s responsiveness and adaptability also made an impact. “I do really appreciate how the team have taken on board some of my initial feedback… I can definitely see that it’s being worked on and improvements being implemented.”
