Smelly Lunch Stories x Ideally: More Flavour, Please
We’re looking for culturally curious thinkers with sharp observations, burning questions, or under-the-radar hunches, especially those shaped by diverse lived experiences, to join a limited research series powered by Ideally and Smelly Lunch Stories.
This isn’t just about data. It’s about voice. It’s about flavour. It’s about creating space for underrepresented perspectives to challenge assumptions and spark better industry thinking.
You don’t need the perfectly formed idea. You need curiosity, a point of view, and a desire to explore something that hasn’t had the oxygen it deserves yet.
What you’ll get
Research credits from Ideally to explore a cultural question, consumer behaviour, or pattern that intrigues you
Storytelling and editorial support to shape your findings into something bite-sized and shareable
A platform to showcase your insight, showcased by Smelly Lunch Stories and Ideally
Creative anonymity, if needed… entries can be published under your name, a pseudonym, or anonymously
Who this is for
Early to mid-career professionals across strategy, planning, creative, media, marketing, or insights
People with lived experiences that shape how they see culture, but who haven’t always had the tools or support to turn those views into something tangible
Thinkers with a hunch… maybe a recurring frustration, a pattern you keep seeing in briefs, an audience that’s being misunderstood, or a cultural nuance no one’s acknowledging
If you’ve ever thought “Why don’t we ever talk about this?”... this is for you.
How to enter
Start by clicking the button below.
Option 1: Nominate yourself
You'll be asked to share:
- A question, hunch, or challenge you want to explore (in ~100 words or less)
- Why it matters to your corner of the industry
- A few lines about you
- Contact Details
Option 2: Nominate someone else
Spot a sharp mind in your team or community? Point them our way via the form, or send them this invite.
The flavour we’re looking for
While we’re not judging based on a rigid rubric, we’re drawn to:
Originality: Is this a question or lens you haven’t seen explored a hundred times?
Relevance: Could this unlock new understanding in comms, culture, or business?
Voice: Does it feel grounded in a lived or underrepresented perspective?
Potential: Is there a spark, even if the idea isn’t fully formed yet?
Key dates
Submissions open: Thursday 7th August
Submissions close: Friday 22nd August
Participants announced: Monday 1st September
Research + storytelling sprints: Month of September
Research go live: Month of October
Need some inspiration?
We'll help you pull together a short report similar to what we've made with Dashing and Mediahub.
Questions? Want to talk it through?
Reach out to greg@goideally.com
We’re happy to help you refine your idea, or talk through how this fits your schedule.
