Ideally x Camp Thrive
Hunch Money
Free credits to test the idea you keep coming back to.
Everyone building something is sitting on a hunch. The audience everyone's misreading. The gap in the category nobody's named. The idea you'd back tomorrow if you had evidence.
Most hunches stay hunches. Not because they're wrong, but because nobody hands you the budget to find out.
Camp Thrive was about abundance: open up, share what you're building, build together. So in that spirit, we’re offering some hunch money. Submit what you're sitting on, and we'll draw one person from the room to test it on Ideally, with real consumers, overnight.
You bring the blueprint, we bring the proof.
Everyone building something is sitting on a hunch. The audience everyone's misreading. The gap in the category nobody's named. The idea you'd back tomorrow if you had evidence.
Most hunches stay hunches. Not because they're wrong, but because nobody hands you the budget to find out.
Camp Thrive was about abundance: open up, share what you're building, build together. So in that spirit, we’re offering some hunch money. Submit what you're sitting on, and we'll draw one person from the room to test it on Ideally, with real consumers, overnight.
You bring the blueprint, we bring the proof.
What you’ll get
Four free credits on Ideally to put your idea, hunch, or question in front of real consumers
Results back overnight: scores, themes, and the why behind every answer
Our research team alongside you to shape the test, so you don't need to be a researcher to run one
Something concrete to take back to your team, your clients, or the next evolution of your idea
Who it’s for
Anyone who was in the room at Camp Thrive. Visionaries, creatives, entrepreneurs, strategists, builders. Whether you're building a brand, a business, a product, or a body of work, you don't need a perfectly formed idea - you just need a point of view and something you want to know for sure.
If you've ever said "I'd bet money on this", this is your chance to bet ours.
Key dates
Submissions open: Wednesday 8 July
Submissions close: Friday 17 July
Winner drawn: Monday 20 July
What we’re drawn to
No rigid rubric, but sharp beats safe:
Originality: a question you haven't seen asked a hundred times
Tension: a hunch that would change something if it turned out to be true
Potential: a spark, even if it's not fully formed yet
