TREND report
The Drug You’re Already Living With
The biggest consumer behavior shift of the last decade is coming from everyone around GLP-1 users, more than the users themselves. In this
three-part series, Ideally is deep diving into how GLP-1s are reshaping
the world around us.
three-part series, Ideally is deep diving into how GLP-1s are reshaping
the world around us.
IDEALLY INVESTIGATES: THE BIG PICTURE
Most brands have sized the GLP-1 opportunity by the people taking the drug. Our research suggests that is a missed opportunity.
While about one in ten American adults are currently on a GLP-1, nearly six in ten now sit inside its footprint: people on it, people who have come off it, the quarter who would start if they could, and the people who live, shop and socialize alongside them.
We surveyed 2,184 US adults and found that the audience being influenced by GLP-1 is six times larger than the audience holding the prescription.
The Household Effect
