Ideally World Series Sydney
View past event
When:
Wednesday 18th June 2025
Where:
LUME Studios
Time:
6.00pm
Everyone talks about innovation and being "insightful". Few are willing to bet on it.
Exhibition of Insight is a live, four-city event for those who know that playing it safe isn’t always the smart move. We're bringing together CMOs, CEOs, Heads of Insight, CCOs and more to tackle one timely question:
What does it actually take to back a bold idea and make it stick in the real world?
Join us for a candid conversation between leaders who’ve launched breakout products, repositioned brands, made the wrong call, or watched the right idea die in the boardroom. It’s about knowing when to leap and why inaction is often the bigger risk.
Hear from Jinal Shah (Chief Customer & Marketing Officer, Zip US), Rachel Pool (Head of Strategy, Ogilvy New York), Rebecca Morgan (Sr. Director of Marketing, Tilray Brands, Inc.) and Mark Lainas President (Canvas United | Chief Innovation Officer, United Collective)
Check out the New York lineup in detail below.
Chief Customer & Marketing Officer
Jinal Shah is the Chief Customer Officer at Zip US, a digital financial services company revolutionizing credit accessibility. Known for her seamless navigation between the analytical and creative realms of marketing, Jinal’s leadership blends data-driven decision-making with an inspiring creative vision.
A veteran of both the agency world and high-growth startups, Jinal has led initiatives ranging from pioneering digital retail innovations at traditional department stores to transforming consumer financial products for the financially underserved. Her leadership and work has been recognized by Forbes 50 Entrepreneurial CMO's, AdAge 40 Under 40, and Guardian's Top Strategists to Watch. She is on the board of Ideas United and is an active mentor to emerging talent.
Head of Strategy, Ogilvy New York
Rachel Pool is a reformed-lawyer-turned-advertising-strategist who now leads strategy at Ogilvy New York, the headquarters of the Most Effective Network and the Most Creative Network in the world, as recognized by WARC.
Rachel’s journey from law to advertising was driven by a passion for making impactful work and seeing it come to life. Now, as a self-professed effectiveness enthusiast, she is dedicated to ensuring that her work not only reaches audiences but also delivers real results. Her strategic prowess has been recognized with Effie Awards across the U.S., APAC, and Australia, spanning clients and categories from CPG and financial services to QSR, eCommerce, entertainment, and B2B.
Sr. Director of Marketing, Tilray Brands, Inc.
Rebecca Morgan is a seasoned marketer with expertise in brand management, strategic communications, and innovation in the wellness and consumer goods industries. As the Senior Director of Marketing at Tilray Wellness, she leads brand development and product innovation across a portfolio of functional food and beverage brands, including Manitoba Harvest, Hi*Ball Energy and Tilray's new Delta-9 THC beverage portfolio. She lives in New Jersey with her husband and two children.
President, Canvas United | Chief Innovation Officer, United Collective
Mark Lainas is the President of digital agency Canvas United and the Chief Innovation Officer of United Collective, where he drives digital innovation. An 18-year advertising industry veteran, Mark’s leadership combines operational excellence with a bold vision for the future of creativity and technology.
Prior to joining United Collective, Mark held senior innovation roles at global powerhouses like BBDO Worldwide, where he served as Chief Innovation Officer for Europe, the Americas, and the global Mars Inc. business, and at Ogilvy Change and Social.Lab. His career has been defined by a deep commitment to blending creativity, cultural relevance, and technology to unlock growth for brands.
