Push What’s Possible

Ideally is reinventing research by bringing technology and creativity together to build something category-defining.

Recognised by

An Ideally player is energised by possibility.

We look for curious, ambitious people with a bias for action. People who ask sharp questions to solve the right problems, think critically to connect the dots and turn ideas into impact rather than wait for direction.

We move fast, iterate often and stay focused on creating real value. That takes adaptability, comfort with ambiguity and a willingness to change course as we learn.

Above all, we value empathetic team players with high standards and low egos. People who seek different perspectives, solve hard problems collaboratively and practise Kindly Candid feedback to bring out the best in each other. People who care deeply about the work, without taking themselves too seriously.

Our Values

01

Push What's Possible →

01

We challenge the status quo and push beyond comfort zones. We think big, stay bold, and keep raising the bar for ourselves, our product, and our industry. We take smart risks, test early, learn fast, and adapt as we go.

Push What's Possible →

01

Push What's Possible

We challenge the status quo and push beyond comfort zones. We think big, stay bold, and keep raising the bar for ourselves, our product, and our industry. We take smart risks, test early, learn fast, and adapt as we go.

02

Act with Purpose →

02

We jump in, learn, and adapt. We focus on what will move the needle, take ownership for outcomes, and prioritise progress over perfection. We are comfortable with ambiguity, test ideas early, learn fast, and change direction when something is not working.

Act with Purpose →

02

Act with Purpose

We jump in, learn, and adapt. We focus on what will move the needle, take ownership for outcomes, and prioritise progress over perfection. We are comfortable with ambiguity, test ideas early, learn fast, and change direction when something is not working.

03

Kindly Candid →

03

We are direct, open, and honest, with empathy. We welcome healthy debate, have the hard conversations, and focus on solutions over blame. We assume positive intent, listen before reacting, and challenge ideas while respecting people.

Kindly Candid →

03

Kindly Candid

We are direct, open, and honest, with empathy. We welcome healthy debate, have the hard conversations, and focus on solutions over blame. We assume positive intent, listen before reacting, and challenge ideas while respecting people.

04

Stronger Together →

04

We believe we are better as one team. We trust each other, show up with generosity and care, and take responsibility for helping our teammates succeed. We celebrate wins, learn from failures, and move forward together.

Stronger Together →

04

Stronger Together

We believe we are better as one team. We trust each other, show up with generosity and care, and take responsibility for helping our teammates succeed. We celebrate wins, learn from failures, and move forward together.

Placeholder city skyline, swap for a Melbourne photo
05

Embrace Perspectives →

05

We actively seek out different views, experiences, and ways of thinking. Diversity sharpens our work and challenges our assumptions. We stay curious, ask why often, and create space for everyone to contribute. No egos. No pretending we have all the answers.

Embrace Perspectives →

Placeholder city skyline, swap for a Melbourne photo
05

Embrace Perspectives

We actively seek out different views, experiences, and ways of thinking. Diversity sharpens our work and challenges our assumptions. We stay curious, ask why often, and create space for everyone to contribute. No egos. No pretending we have all the answers.

85%

Prefer coffee over matcha

75%

Prefer dogs over cats (dog friendly offices)

68%

Are morning people over night owls

49%

Have lived or worked in more than one country

85%

Prefer coffee over matcha

75%

Prefer dogs over cats (dog friendly offices)

68%

Are morning people over night owls

49%

Have lived or worked in more than one country

85%

Prefer coffee over matcha

75%

Prefer dogs over cats (dog friendly offices)

68%

Are morning people over night owls

49%

Have lived or worked in more than one country

Why people join Ideally

We're not just here to build a great business. We're here to build great people, too.

Ask our team why they work at Ideally, and they'll tell you about the calibre of people around them - exceptionally capable, good humans who challenge each other to keep raising the bar. The freedom to make a real impact, shape their own growth and help redefine an industry on a global stage. And the laughs, shared wins and sense of community that comes with building something ambitious together.

Doing hard things is hard. But it's also incredibly rewarding. We set high expectations and back our people with the trust, tools and support to perform sustainably. Because we want your time at Ideally to make you better at more than just your job.

Our Perks

Growth with grit 🪴

You shape your growth here. We create the conditions to stretch your skills and sharpen your craft through regular exposure, challenge, coaching, and individual growth plans.

Flexibility that works for you 🏡

We trust people to manage their work in a way that fits their lives. Flexibility shows up in different ways depending on the role and the moment, with a focus on impact, not hours.

Support when you need it 💬

Life happens. Our premium employee assistance program offers confidential, always-available counselling and wellbeing support for both personal and professional challenges.

Ownership through ESOP 🤝

Every team member has equity (ESOP), because when Ideally grows, you grow too. We are building this together, and we want everyone to share in the upside of the value we create.

Extraordinary rewards for impact 🎉

Team members who live our values, show up for each other, or drive meaningful impact receive a topped-up payment card they can spend however they choose. 

Equal opportunity employer ⚖️

We’re an equal opportunity employer that values a wide range of perspectives and experiences. We care about your potential, your craft and your story more than a checklist of requirements.

Support for every family 🐣

Welcoming a new family member should come with support, not stress. We offer 12 weeks of paid leave for primary carers, 2 weeks for partners, and comprehensive fertility support, including paid leave for IVF and egg freezing.

Building together 🧱

We believe in the power of coming together and having diverse perspectives to drive innovation. From our annual whole-company offsite, ThinkFest, to our regular team get-togethers, we create space to connect, plan the future, and celebrate our wins as a global team.

Don’t wait for an invitation.

We're always looking for curious, ambitious people who want to push what's possible. If you don't see the right role at the right time, make yourself known. We would love to hear from you anytime.

Hear from our people

"I joined Ideally to move from building brands and handing them over to working inside the engine itself. In a startup environment, no two days look the same, and that's exactly what I love. I'm constantly challenged to push the brand in new and unexpected directions, adapt quickly, trust my instincts, and wear multiple hats. Working this way has stretched my skills and accelerated my growth in ways I didn't anticipate."

Madison Ford

Brand Design Lead

"I joined Ideally to move from building brands and handing them over to working inside the engine itself. In a startup environment, no two days look the same, and that's exactly what I love. I'm constantly challenged to push the brand in new and unexpected directions, adapt quickly, trust my instincts, and wear multiple hats. Working this way has stretched my skills and accelerated my growth in ways I didn't anticipate."

Madison Ford

Brand Design Lead

"I joined Ideally to move from building brands and handing them over to working inside the engine itself. In a startup environment, no two days look the same, and that's exactly what I love. I'm constantly challenged to push the brand in new and unexpected directions, adapt quickly, trust my instincts, and wear multiple hats. Working this way has stretched my skills and accelerated my growth in ways I didn't anticipate."

Madison Ford

Brand Design Lead

"Our Stronger Together value is something I feel every day. People here jump in to help, even when it's not part of their role. I'm surrounded by smart, genuinely kind people. We celebrate the small wins, and we're also comfortable giving honest feedback on what we can do better."

Oli Cranshaw

Software Engineer

"Our Stronger Together value is something I feel every day. People here jump in to help, even when it's not part of their role. I'm surrounded by smart, genuinely kind people. We celebrate the small wins, and we're also comfortable giving honest feedback on what we can do better."

Oli Cranshaw

Software Engineer

"Our Stronger Together value is something I feel every day. People here jump in to help, even when it's not part of their role. I'm surrounded by smart, genuinely kind people. We celebrate the small wins, and we're also comfortable giving honest feedback on what we can do better."

Oli Cranshaw

Software Engineer

"I've always enjoyed the pace and autonomy that comes with working at a startup/scaleup, and I was impressed by how much Ideally achieved in such a short period of time. Having worked here, it's clear that this comes down to the team behind the product. Across every function, I've been able to work with incredibly motivated people who care deeply about building something that genuinely works for our customers."

Indika Samarasekara

Product Owner

"I've always enjoyed the pace and autonomy that comes with working at a startup/scaleup, and I was impressed by how much Ideally achieved in such a short period of time. Having worked here, it's clear that this comes down to the team behind the product. Across every function, I've been able to work with incredibly motivated people who care deeply about building something that genuinely works for our customers."

Indika Samarasekara

Product Owner

"I've always enjoyed the pace and autonomy that comes with working at a startup/scaleup, and I was impressed by how much Ideally achieved in such a short period of time. Having worked here, it's clear that this comes down to the team behind the product. Across every function, I've been able to work with incredibly motivated people who care deeply about building something that genuinely works for our customers."

Indika Samarasekara

Product Owner

"As the researcher working directly with our Product team, I'm most excited about how we're continuously building the platform in close collaboration with our customers. As a research platform, we're walking the talk by listening to customer feedback and acting on it with purpose. Ideally is redefining what data storytelling can look like across industries."

Jenni Bayani

Senior Researcher

"As the researcher working directly with our Product team, I'm most excited about how we're continuously building the platform in close collaboration with our customers. As a research platform, we're walking the talk by listening to customer feedback and acting on it with purpose. Ideally is redefining what data storytelling can look like across industries."

Jenni Bayani

Senior Researcher

"As the researcher working directly with our Product team, I'm most excited about how we're continuously building the platform in close collaboration with our customers. As a research platform, we're walking the talk by listening to customer feedback and acting on it with purpose. Ideally is redefining what data storytelling can look like across industries."

Jenni Bayani

Senior Researcher

"When I joined Ideally, we were a small team of co-founders and a couple of early employees, with a big vision to change how research is done. Two years on, opening four offices, including New York, is what excites me most. It's the ambition and high-performance environment we've built. Everyone is genuinely committed to creating something special while having a lot of fun along the way. So, where will the next four offices be?"

Sam Tetro

VP of Sales

"When I joined Ideally, we were a small team of co-founders and a couple of early employees, with a big vision to change how research is done. Two years on, opening four offices, including New York, is what excites me most. It's the ambition and high-performance environment we've built. Everyone is genuinely committed to creating something special while having a lot of fun along the way. So, where will the next four offices be?"

Sam Tetro

VP of Sales

"When I joined Ideally, we were a small team of co-founders and a couple of early employees, with a big vision to change how research is done. Two years on, opening four offices, including New York, is what excites me most. It's the ambition and high-performance environment we've built. Everyone is genuinely committed to creating something special while having a lot of fun along the way. So, where will the next four offices be?"

Sam Tetro

VP of Sales

"I was initially impressed by the platform and our tech, but it was the people who hooked me. The energy, intelligence, and attitude are infectious. With so many different perspectives and quirky problem-solvers, I'm constantly learning and being challenged (for the better!). It's comforting to work for a business that, even in high-pressure moments, dedicates time to chat with us and also makes sure we're having fun."

Casey Kudrenko

Strategic Client Partner

"I was initially impressed by the platform and our tech, but it was the people who hooked me. The energy, intelligence, and attitude are infectious. With so many different perspectives and quirky problem-solvers, I'm constantly learning and being challenged (for the better!). It's comforting to work for a business that, even in high-pressure moments, dedicates time to chat with us and also makes sure we're having fun."

Casey Kudrenko

Strategic Client Partner

"I was initially impressed by the platform and our tech, but it was the people who hooked me. The energy, intelligence, and attitude are infectious. With so many different perspectives and quirky problem-solvers, I'm constantly learning and being challenged (for the better!). It's comforting to work for a business that, even in high-pressure moments, dedicates time to chat with us and also makes sure we're having fun."

Casey Kudrenko

Strategic Client Partner

A Growing Global Team

New Zealand

Auckland HQ →

Three Ideally team members laughing around a table at the Auckland HQ
New Zealand

Our HQ and first home. 📍 11 Blake Street, Ponsonby

Auckland HQ →

New Zealand

Auckland HQ

Our HQ and first home. 📍 11 Blake Street, Ponsonby

Three Ideally team members laughing around a table at the Auckland HQ
Lower Manhattan skyline seen from across the East River
United States

New York Office →

Lower Manhattan skyline seen from across the East River
United States

Our East Coast base. 📍 Level 11, 524 Broadway, Soho

New York Office →

Lower Manhattan skyline seen from across the East River
United States

New York Office

Our East Coast base. 📍 Level 11, 524 Broadway, Soho

Lower Manhattan skyline seen from across the East River
Sydney Opera House and Harbour Bridge from above
Australia

Sydney Office →

Sydney Opera House and Harbour Bridge from above
Australia

Our Sydney home. 📍 Suite 1/118 Devonshire St, Surry Hills

Sydney Office →

Sydney Opera House and Harbour Bridge from above
Australia

Sydney Office

Our Sydney home. 📍 Suite 1/118 Devonshire St, Surry Hills

Sydney Opera House and Harbour Bridge from above
Placeholder city skyline, swap for a Melbourne photo
Australia

Melbourne Office →

Placeholder city skyline, swap for a Melbourne photo
Australia

Our Melbourne home. 📍 The Commons, Cremorne

Melbourne Office →

Placeholder city skyline, swap for a Melbourne photo
Australia

Melbourne Office

Our Melbourne home. 📍 The Commons, Cremorne

Placeholder city skyline, swap for a Melbourne photo

Leadership Team

James Donald

Co-Founder & CEO

James Donald is Co-Founder and CEO of Ideally, on a mission to make consumer research faster, smarter and a whole lot more useful. A serial entrepreneur, he previously co-founded Yonder, acquired in 2023.

Joshua Nu’u-Steele

Co-Founder & CRO

Josh Nu'u-Steele is Co-Founder and Chief Revenue Officer at Ideally, turning big ambitions into global growth. Based in New York, he's helped take Ideally from startup to 300+ clients across two hemispheres. Beyond building businesses, Josh is Chairperson of AKC Autism Kids Collective, supporting families and children with autism.

Cassie McAdams

Chief Operating Officer

Cassie McAdams is Ideally's Chief Operating Officer, keeping the wheels turning as the business scales globally. With a background spanning PwC, Deutsche Bank and venture capital firm Movac, she knows a thing or two about growing businesses. She also founded OnBoard, championing more diverse voices in startup boardrooms.

Stevie Mayhew

Chief Technology Officer

Stevie Mayhew is Ideally's Chief Technology Officer, building brilliant technology with equally brilliant humans. Previously VP of Engineering at Actionstep, they've spent a decade scaling global tech teams. A creative at heart, Stevie is also a printmaker who turns code into art, often with their dog Toby nearby.

Jenae Turner

Head of People

Jenae Turner is Ideally's Head of People, building a workplace where high performance and high care go hand in hand. With a background in psychology, consulting and competitive sport, she's passionate about helping people thrive. Outside the office, she's usually surfing, freediving or photographing marine life somewhere remote.

Amy Williams

Head of Finance

Amy Williams is Ideally's Head of Finance, helping turn big growth ambitions into smart financial decisions. With experience at Vend, Lightspeed and Oxygen Advisors, she's spent her career helping tech businesses scale.

Chardi Taylor

Head of Product

Chardi Taylor is Ideally's Head of Product, obsessed with building things people actually want to use. With experience at Auror, ROLLER and Serko, she's spent a decade creating products and developing brilliant teams.

Danica Paki

Head of Commercial APAC

Danica Paki leads Ideally's commercial growth across APAC, bringing 15+ years of experience turning ambitious ideas into thriving businesses. Previously CEO of ArchiPro NZ, she's helped brands and technology companies scale across markets.

Lucy Travaglia

Head of Research

Lucy Travaglia is Ideally's Head of Research and employee number one. With 17+ years in insights, she's spent her career turning complicated data into ideas brands can actually use. Previously at Melodics and TRA, Lucy has been shaping Ideally's research from day one.

Michaela Egbers

Head of Marketing

Michaela Egbers leads global marketing at Ideally, making consumer research a lot more interesting (and a lot less intimidating). With 12+ years in startup marketing, she's built brands and marketing teams from scratch, including at Icehouse Ventures.

James Donald

Co-Founder & CEO

James Donald is Co-Founder and CEO of Ideally, on a mission to make consumer research faster, smarter and a whole lot more useful. A serial entrepreneur, he previously co-founded Yonder, acquired in 2023.

Joshua Nu’u-Steele

Co-Founder & CRO

Josh Nu'u-Steele is Co-Founder and Chief Revenue Officer at Ideally, turning big ambitions into global growth. Based in New York, he's helped take Ideally from startup to 300+ clients across two hemispheres. Beyond building businesses, Josh is Chairperson of AKC Autism Kids Collective, supporting families and children with autism.

Cassie McAdams

Chief Operating Officer

Cassie McAdams is Ideally's Chief Operating Officer, keeping the wheels turning as the business scales globally. With a background spanning PwC, Deutsche Bank and venture capital firm Movac, she knows a thing or two about growing businesses. She also founded OnBoard, championing more diverse voices in startup boardrooms.

Stevie Mayhew

Chief Technology Officer

Stevie Mayhew is Ideally's Chief Technology Officer, building brilliant technology with equally brilliant humans. Previously VP of Engineering at Actionstep, they've spent a decade scaling global tech teams. A creative at heart, Stevie is also a printmaker who turns code into art, often with their dog Toby nearby.

Jenae Turner

Head of People

Jenae Turner is Ideally's Head of People, building a workplace where high performance and high care go hand in hand. With a background in psychology, consulting and competitive sport, she's passionate about helping people thrive. Outside the office, she's usually surfing, freediving or photographing marine life somewhere remote.

Amy Williams

Head of Finance

Amy Williams is Ideally's Head of Finance, helping turn big growth ambitions into smart financial decisions. With experience at Vend, Lightspeed and Oxygen Advisors, she's spent her career helping tech businesses scale.

Chardi Taylor

Head of Product

Chardi Taylor is Ideally's Head of Product, obsessed with building things people actually want to use. With experience at Auror, ROLLER and Serko, she's spent a decade creating products and developing brilliant teams.

Danica Paki

Head of Commercial APAC

Danica Paki leads Ideally's commercial growth across APAC, bringing 15+ years of experience turning ambitious ideas into thriving businesses. Previously CEO of ArchiPro NZ, she's helped brands and technology companies scale across markets.

Lucy Travaglia

Head of Research

Lucy Travaglia is Ideally's Head of Research and employee number one. With 17+ years in insights, she's spent her career turning complicated data into ideas brands can actually use. Previously at Melodics and TRA, Lucy has been shaping Ideally's research from day one.

Michaela Egbers

Head of Marketing

Michaela Egbers leads global marketing at Ideally, making consumer research a lot more interesting (and a lot less intimidating). With 12+ years in startup marketing, she's built brands and marketing teams from scratch, including at Icehouse Ventures.

James Donald

Co-Founder & CEO

James Donald is Co-Founder and CEO of Ideally, on a mission to make consumer research faster, smarter and a whole lot more useful. A serial entrepreneur, he previously co-founded Yonder, acquired in 2023.

Joshua Nu’u-Steele

Co-Founder & CRO

Josh Nu'u-Steele is Co-Founder and Chief Revenue Officer at Ideally, turning big ambitions into global growth. Based in New York, he's helped take Ideally from startup to 300+ clients across two hemispheres. Beyond building businesses, Josh is Chairperson of AKC Autism Kids Collective, supporting families and children with autism.

Cassie McAdams

Chief Operating Officer

Cassie McAdams is Ideally's Chief Operating Officer, keeping the wheels turning as the business scales globally. With a background spanning PwC, Deutsche Bank and venture capital firm Movac, she knows a thing or two about growing businesses. She also founded OnBoard, championing more diverse voices in startup boardrooms.

Stevie Mayhew

Chief Technology Officer

Stevie Mayhew is Ideally's Chief Technology Officer, building brilliant technology with equally brilliant humans. Previously VP of Engineering at Actionstep, they've spent a decade scaling global tech teams. A creative at heart, Stevie is also a printmaker who turns code into art, often with their dog Toby nearby.

Jenae Turner

Head of People

Jenae Turner is Ideally's Head of People, building a workplace where high performance and high care go hand in hand. With a background in psychology, consulting and competitive sport, she's passionate about helping people thrive. Outside the office, she's usually surfing, freediving or photographing marine life somewhere remote.

Amy Williams

Head of Finance

Amy Williams is Ideally's Head of Finance, helping turn big growth ambitions into smart financial decisions. With experience at Vend, Lightspeed and Oxygen Advisors, she's spent her career helping tech businesses scale.

Chardi Taylor

Head of Product

Chardi Taylor is Ideally's Head of Product, obsessed with building things people actually want to use. With experience at Auror, ROLLER and Serko, she's spent a decade creating products and developing brilliant teams.

Danica Paki

Head of Commercial APAC

Danica Paki leads Ideally's commercial growth across APAC, bringing 15+ years of experience turning ambitious ideas into thriving businesses. Previously CEO of ArchiPro NZ, she's helped brands and technology companies scale across markets.

Lucy Travaglia

Head of Research

Lucy Travaglia is Ideally's Head of Research and employee number one. With 17+ years in insights, she's spent her career turning complicated data into ideas brands can actually use. Previously at Melodics and TRA, Lucy has been shaping Ideally's research from day one.

Michaela Egbers

Head of Marketing

Michaela Egbers leads global marketing at Ideally, making consumer research a lot more interesting (and a lot less intimidating). With 12+ years in startup marketing, she's built brands and marketing teams from scratch, including at Icehouse Ventures.