Research that works at the speed of creative
Back your ideas with real consumer evidence, from the first brief to the final presentation. Test the hypothesis, pressure-test the territory and interrogate the route, with answers overnight. Then walk in with proof the client can sign off.
Trusted by 300+ brands and agencies globally
Trusted by 300+ brands and agencies globally
Trusted by 300+ brands and agencies globally
Sound familiar?
The questions agencies need answered before the work gets into the room.
Get the idea signed off
We know the idea is strong. What proof will help the client back it?
Win the pitch
Every agency has a confident point of view. How do we walk in with evidence nobody else has?
Find the white space
We know the brand inside out. Where is the unmet need in the category that nobody else has spotted?
Get the idea signed off
We know the idea is strong. What proof will help the client back it?
Win the pitch
Every agency has a confident point of view. How do we walk in with evidence nobody else has?
Find the white space
We know the brand inside out. Where is the unmet need in the category that nobody else has spotted?
Strengthen the strategic POV
Our point of view sets us apart. How do we prove there is real consumer demand behind it?
Strengthen the strategic POV
Our point of view sets us apart. How do we prove there is real consumer demand behind it?
Research inside the brief
The client budget is tight and the deadline is tighter. How do we get robust evidence without waiting weeks?
Research inside the brief
The client budget is tight and the deadline is tighter. How do we get robust evidence without waiting weeks?
Keep the thinking fresh
The client wants a new strategic edge, not another executional refresh. Where should we look next?
Keep the thinking fresh
The client wants a new strategic edge, not another executional refresh. Where should we look next?
From first question to final pitch
Three moments where knowing beats guessing. All of them in under 24 hours.
Understand the category before you build in it.
Know where demand actually sits, which tensions are live and where the white space is. Start every brief with a point of view your client didn’t already have.
From first question to final pitch
Three moments where knowing beats guessing. All of them in under 24 hours.
Understand the category before you build in it.
Know where demand actually sits, which tensions are live and where the white space is. Start every brief with a point of view your client didn’t already have.
From first question to final pitch
Three moments where knowing beats guessing. All of them in under 24 hours.
Understand the category before you build in it.
Know where demand actually sits, which tensions are live and where the white space is. Start every brief with a point of view your client didn’t already have.
Underpinned by:
Built for the people who have to make the call
Whatever your seat at the table, walk in with evidence.
Brand Strategists
Find the tension worth building on. Size the demand before you size the idea.
Comms Strategists
Understand who to reach, what will move them and where the message needs to land.
Creative Strategists
Get evidence that makes the work bolder, not safer. Back the routes that will land, and find the space nobody else has seen.
New Business Leads
Walk into the pitch with consumer proof behind your point of view, not instead of it.
See how leading agencies move faster with Ideally
"Partnering with Ideally on 1,000 Tiny Pieces helps with what matters most to us: testing our cultural forecasting with real people. It has reinforced our 'Culture is Serious Business' positioning across the industry."
Tiff Seeto
Strategist
Hopeful Monsters
"Partnering with Ideally on 1,000 Tiny Pieces helps with what matters most to us: testing our cultural forecasting with real people. It has reinforced our 'Culture is Serious Business' positioning across the industry."
Tiff Seeto
Strategist
Hopeful Monsters
"Partnering with Ideally on 1,000 Tiny Pieces helps with what matters most to us: testing our cultural forecasting with real people. It has reinforced our 'Culture is Serious Business' positioning across the industry."
Tiff Seeto
Strategist
Hopeful Monsters
"Ideally have taken us from gut feel to for real. Their insights don't just inform, they inspire new ways of thinking. In a world where relevance defines the future of retail, Ideally help us make it real."
Jemma Caprioli
Director of Strategy and Marketing
Dashing Group
"Ideally have taken us from gut feel to for real. Their insights don't just inform, they inspire new ways of thinking. In a world where relevance defines the future of retail, Ideally help us make it real."
Jemma Caprioli
Director of Strategy and Marketing
Dashing Group
"Ideally have taken us from gut feel to for real. Their insights don't just inform, they inspire new ways of thinking. In a world where relevance defines the future of retail, Ideally help us make it real."
Jemma Caprioli
Director of Strategy and Marketing
Dashing Group
Before Ideally, pricing decisions like this came down to experience and instinct. Now we can walk into a global client brief with actual data behind us. Ideally's built-in Van Westendorp research didn't just give us a price range, it gave us a full picture of who our buyer really is and how to reach them. That changes the quality of the work we can do, and the confidence we can do it with.
Christopher Greenough
General Manager & Regional Head of Creative Services
GrowthOps
Before Ideally, pricing decisions like this came down to experience and instinct. Now we can walk into a global client brief with actual data behind us. Ideally's built-in Van Westendorp research didn't just give us a price range, it gave us a full picture of who our buyer really is and how to reach them. That changes the quality of the work we can do, and the confidence we can do it with.
Christopher Greenough
General Manager & Regional Head of Creative Services
GrowthOps
Before Ideally, pricing decisions like this came down to experience and instinct. Now we can walk into a global client brief with actual data behind us. Ideally's built-in Van Westendorp research didn't just give us a price range, it gave us a full picture of who our buyer really is and how to reach them. That changes the quality of the work we can do, and the confidence we can do it with.
Christopher Greenough
General Manager & Regional Head of Creative Services
GrowthOps
"The world moves fast and sometimes you need answers just as fast. Ideally is great at quick turnaround pulse checks."
Matt Plant
Head of Behavioural Science
Thinkerbell
"The world moves fast and sometimes you need answers just as fast. Ideally is great at quick turnaround pulse checks."
Matt Plant
Head of Behavioural Science
Thinkerbell
"The world moves fast and sometimes you need answers just as fast. Ideally is great at quick turnaround pulse checks."
Matt Plant
Head of Behavioural Science
Thinkerbell
"Emotion and evidence always trumps opinion. We love how Ideally has helped us bring our belief around customer centred cultural insight to feeds, fast."
Matt Pearce
Chief Strategy Office
Clemenger BBDO
"Emotion and evidence always trumps opinion. We love how Ideally has helped us bring our belief around customer centred cultural insight to feeds, fast."
Matt Pearce
Chief Strategy Office
Clemenger BBDO
"Emotion and evidence always trumps opinion. We love how Ideally has helped us bring our belief around customer centred cultural insight to feeds, fast."
Matt Pearce
Chief Strategy Office
Clemenger BBDO
