Amanda Furse (Medibank), Bec Stambanis (Special Australia), Michael Magee (Kraft Heinz), and Kedda Ghazarian (Bonds) brought stories of calculated risks, from creative campaigns tested across age groups to moments where naivety, or even “stupidity”, sparked the best breakthroughs.

It was clear that strong partnerships, trust, and true collaboration between agency and brand unlock the smartest risks (and the best ideas). And in tough times, doubling down on creativity isn’t just brave—it’s strategic. Sometimes, you have to approach the problem like a curious outsider to find what really resonates.

‍

Want More? Read the Full Recap

Across New York, Auckland, Sydney, and Melbourne, Exhibition of Insight revealed a universal truth: the boldest moves and most meaningful innovation happen when leaders embrace risk—strategically, creatively, and together.

For the full story, highlights, and lessons from all four events, check out our deep dive: The risk of not taking risks: Why playing it safe might be holding your brand back.