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New York: Risk, Research & Real Talk at LUME Studios
View past event
Sydney’s Ace Hotel was buzzing—another packed room, another deep dive on the true cost of playing it safe.
With a panel of senior leaders (Jen Beirne, Rob Dougan, Nick Garrett, Nicole Jauncey, and moderator Brent Smart), the talk ranged from Amazon to Tourism Australia. We learned that “local nuance wins”—you can’t just tweak messaging; you have to build on what makes your audience unique. Storytelling needs real partnership: “A buddy film without a buddy is just a kangaroo pointing at stuff.”
Energy, honesty, and a bit of friendly creative tension kept the conversation sharp. And the biggest takeaway? The riskiest thing a brand can do is play it boring. So here’s to asking tougher questions, chasing fresher answers, and making sure every bold move is rooted in commercial reality.
Across New York, Auckland, Sydney, and Melbourne, Exhibition of Insight revealed a universal truth: the boldest moves and most meaningful innovation happen when leaders embrace risk—strategically, creatively, and together.
For the full story, highlights, and lessons from all four events, check out our deep dive: The risk of not taking risks: Why playing it safe might be holding your brand back.
