Ideally

Did data kill distinctiveness?

Exhibition of Insights is Ideally's flagship event, bringing together CMOs, CCOs, agency and insights leaders for a candid evening of conversation and debate. The question on the table: did data kill distinctiveness and how are the best brands getting it back?

When: Wednesday 3rd June 2026, 6pm - 9pm
‍Where: Lightbox, NYC

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How we optimised away creativity, and the best brands are finding their way back.

‍Somewhere along the way, the word 'data' started doing the work the word 'insight' used to do. We measured marketing to within an inch of its life. Every idea tested, scored, de-risked. Every innovation sanded down to the safest version of itself.

The algorithm got fed. Creativity got thinner. The safest brands found themselves working harder for less commercial return, while the most distinctive ones quietly pulled ahead commercially and creatively.

We're bringing CMOs, CCOs, agency and insights leaders into a room for a candid evening on what data did to distinctiveness. Expect candour, friction, and the kind of conversation that doesn't usually happen in a conference room.

Come along to hear from Nikkia Reveillac (Former Insights Leader at Netflix, Twitter, Colgate-Palmolive), Tom Morton (Founder & Chief Strategist, Narratory Capital), Felicia Zhang (Head of Marketing, Bar Keeper’s Friend), and Sally Barton (Director of Marketing Growth Strategy, US at Mondelēz International).

‍Hosted by Ideally, the research platform that puts real human insight into every creative and commercial decision. Reinventing research for modern marketing.

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Last year’s Exhibition of Insights reached capacity. RSVP now to reserve your place.

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Meet the speakers