Customer-first companies don’t run one big study, they run lots of small ones. Nikki will share how her team embed insight across the organisation and the innovation cycle: from early idea screens to iteration on claims, packs, and creative.

We’ll discuss how they sought a platform like Ideally to make consumer feedback accessible to more teams, with controls that keep quality high. Finishing with a Q&A to show how iterative touch points guide smarter decisions, without slowing the work down.

Breakfast will kick off at 7:00am, with the fireside chat running 8:00-8:30am (perfect if you’re heading to the Human Insights Conference afterwards), with networking continuing until 9:00am.

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Your speaker:

Nikki Feld is the Innovation Manager at Bega Group, where she has spent the past five years driving strategic growth through consumer-led innovation. She was instrumental in developing the Portfolio Growth Framework, which now underpins brand team efforts to build robust NPD pipelines. Nikki has led the launch of several high-impact initiatives, including Bega’s entry into the protein category with Dare Protein—now the #1 protein iced coffee in the market. With 20 years of experience across FMCG, retail, and consulting, Nikki is passionate about embedding insights throughout the innovation process to deliver meaningful, sustainable growth.

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What you’ll learn:

Make insight a habit: Simple rituals for bringing the customer into day‑to‑day decisions.
Operationalise insight: How Bega set up processes, roles and tooling so insight shows up where work happens.
Iterate earlier, waste less: Why small, frequent tests beat big, late tests.

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RSVP below to reserve your place.