Join us for a focused, insight-rich session with Ruth Rohlfing, Senior Director of Consumer Insights at Rémy Cointreau Americas. We’ll explore how the role of insights is evolving for global brands, and how modern tools are helping brands move faster, collaborate better, and make sharper decisions.

Ruth will also share how her team uses Ideally to support product and campaign development, walking through a real-world (or delightfully hypothetical) example to illustrate the process.

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What you’ll take away:

• How the insights function has changed over the past decade — and what that means for marketing teams today
  
• Where agile platforms like Ideally fit into a modern research stack
  
• A walk-through of a use case showing how Ideally helps support ideas and product decisions
  
• Live Q&A with Ruth and the Ideally team

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Speakers

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Ruth Rohlfing
Senior Director, Consumer Insights, Rémy Cointreau Americas

Ruth is a seasoned insights and strategy leader with over 25 years’ experience across the US, UK, and Australia. She has held senior roles at Estée Lauder Companies, Pernod Ricard, and Kantar, and now leads insights for Rémy Cointreau USA. Ruth is passionate about driving consumer-led decision-making through timely feedback and clear, actionable recommendations.

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Kurt Hately
Moderator | Director, Product Strategy, Ideally

Kurt is a seasoned product leader with over a decade of experience in insights, strategy, and digital innovation. He has led teams across research, creative, and tech, and now heads product at Ideally — building tools that help modern marketing teams move faster and learn continuously.

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Registration is free, and a recording will be available on demand after the session.

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