Consumer expectations in QSR are shifting fast toward new occasions, channels, and higher standards on both value and experience. For Nando’s, that means getting much closer to when, why, and how people choose them (or don’t), and using that insight to make sharper calls on product, pricing, and comms.

In this live conversation, Tom Bennett, Senior Brand & Communications Manager at Nando’s Australia & New Zealand, will share how his team is building an always-on, test-and-learn habit that keeps the consumer’s voice in the room without slowing the work down.

We’ll walk through real examples, including:

• How Nando’s measured perception versus supermarket competitors, proved a more premium brand position, and used that to support above-average pricing.
• How early reads on appeal and purchase intent led the team to shift messaging from an abstract platform to a clearer, functional hook.
• How ad testing gave the team confidence in the distinctiveness and brand recognition of the asset, but also provided helpful insights to help steer future comms briefs.

Tom will show where Ideally fits in their process today from tightening the brand experience, de-risking decisions, how they use insight to inform planning, and where he sees opportunities to move consumer input further upstream.

Join us to learn what worked, what didn’t, and what Nando’s plans to try next.

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RSVP below

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Tom Bennett
Senior Brand & Communications Manager, Nando’s ANZ

Tom Bennett is the Senior Brand & Communications Manager at Nando’s Australia & New Zealand. He’s passionate about building brands and finding innovative product and communications solutions grounded in consumer insights. With experience across retail, FMCG, alcohol, and agency environments, Tom strives to keep the consumer at the centre and create work that resonates with the audience and drives commercial outcomes for the business.

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Michaela Egbers
Moderator | Head of Marketing, Ideally

Michaela Egbers is the Head of Marketing at Ideally, where she's building genuine, engaged communities for insights leaders and marketers. With experience across startups and B2B SaaS, she blends creativity with insight-driven strategy to craft storytelling that strengthens connection and sparks collaboration. She’s passionate about helping teams understand their consumer, and turning those insights into meaningful, measurable growth.

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Todd Day-Bosse
Moderator | Research Delivery Lead, Ideally

Todd Day-Bosse is the Research Delivery Lead at Ideally, overseeing how clients translate data into meaningful insights and outcomes. With experience across research, brand strategy, and innovation, Todd combines analytical rigor with creative curiosity. He’s passionate about making insight more actionable, helping brands uncover what truly resonates with people and turning those findings into ideas that move markets.

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